Adwords Ad Groups

An Adwords account can have up to 10,000 Campaigns and up to 20,000 ad groups per campaign with text ads in each ad group. Basically you don’t have to worry about having too many ad groups. What is an Ad group An ad group is a group of keywords and ads grouped...

Quality Score

What is Quality Score Quality Score is a Metric used by Adwords to determine the relevance of your adcopy along with the corresponding Keyword and landing page. This guide is part of our Adwords PPC Search training course.  The full course material can be found at...

Finding Negative Keywords

An effective negative keyword strategy is an absolute must for any PPC campaign. Often times you may not get profitable without having one in place. The purpose of this guide is to help you formulate a strategy and help show you how to find negative keywords as well...

Keyword Match Types

An Introduction to Keyword Match Types on Adwords This guide is part of our Adwords Search PPC Training Course.  The full course can be found on – http://marketingplaybook.co/adwords-ppc-search-training-course/ Here is the Training Video along with the written...

PPC Keyword Research

Doing keyword research is part of every profitable PPC strategy. There are many different ways and techniques out there for choosing what keywords to use for your campaign. NOTE: This is not a strategy you should use to find out what SEO keywords your website should...
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