How to Setup Facebook Tracking

One things I’ve said over and over is if you can’t track what’s working with your marketing you should not be spending money on that traffic source. It’s very common for me to see small businesses have some kind of tracking setup inside AdWords...

Tracking Leads / Sales For Small Businesses

Several years ago tracking for small businesses was next to impossible at least for service based companies. With Ecommerce companies it’s a rather simple thing to do because you place a conversion pixel on the order confirmation page after someone purchases and...

How to Remove Tablet Traffic in AdWords

For years many people have wanted to negative bid adjust on tablet traffic.  While Adwords constantly said stupid things like “Tablet converts just as well if not better than Desktop Traffic”.  I can’t tell you how many times I’ve had reps tell...

AdWords Ad Extensions For The Win

I covered ad extensions in depth in the AdWords PPC Search Training Course but it’s worth covering in a live hangout. Ad extensions allow you to help provide the full picture to customers and present yourself as being the solution to your clients issues. The...