FaceBook 20% Text Rule is No More

With Facebook the most important element is the image ad.  I know adcopy is still important but that is dwarfed by what a good product image ad can do for your campaign. Once you have that perfect looking image we all like to place information on top of the image. ...

AdWords Display Columns

One common mistake I see over and over when viewing clients Campaigns for the first time through the advertisers account is the lack of modified columns. I’m a button pusher by nature.  If it’s red and not marked, I’m going to push the button and see...