Adwords Search Campaign – Setup Basics – Part 1

Every Adwords Search Campaign contains these elements

1.  A Campaign
2. An Adgroup under the campaign
3.  Keywords within that adgroup
4. Ads within that Adgroup

Each account is limited to 10,000 campaigns and 3 million keywords,  20,000 adgroups at 5,000 keywords per adgroup. Keep in mind Adwords updates these numbers yearly and they only keep increasing.

For ease of use we have included a video as well with this written guide.  Be sure and subscribe on youtube at  https://www.youtube.com/channel/UCsfFePRr2cjZBY2LX1eSm9A?sub_confirmation=1 to get all our videos in one place as well as notifications of new videos.  You can also join us on Facebook

 

Basically for most companies you don’t have to worry about adding in too many keywords.

These limits also have been increasing every few years so chances are you won’t have to worry about them.

We are only looking at doing a search network campaign only. In general you never want to combine both Search Network along with Display.  It is best to segment those campaigns out as you will be getting drastically different results.

For the Purpose of this guide you do have 5 options when creating a campaign

Search Network with display Select:  Combines both search and Display

Search Network Only : Includes Google search and search partners

Display Network Only:  Include just the Google Display partner websites.

Shopping:  Best for Product Listing ads on Ecommerce sites

Online Video: For video ads

Search Campaign Settings

By default you should select the All Features option over the Standard campaign selection.  This will give you the most features possible such as adding on add extensions.  There is no reason to use the standard campaign features that I can think of as you are just limiting your options .

Search Partners

By Default the Google Search Partners box is checked.  The issue is, Adwords does not  tell you who these search partners are and where sales are coming from.  There is also ZERO current ways to exclude specific search partners.

Because of this I highly recommend that by default you turn OFF search partners to start with.  You can always turn this feature on down the road after you have optimized and you are profitable on your campaigns.  Till then, this can be a budget bleeder and there is just no reason to include search partners starting off.

If you are an ecommerce company then I would highly recommend testing this feature out down the road.  However for most service based industries it’s not a good option.

This Lesson Covered Sections of an initial setup for an Adwords Search for our training series on Adwords PPC Search Training continued in Video 2 covering Adwords Locations

• Adwords Search Campaign Creation– Setup Basics – Part 1
• Adwords Search Campaign Creation – Location Options – Part 2
• Adwords Search Campaign Creation – Language and Bidding Strateg – Part 3
• Adwords Search Campaign Creation – Delivery Methods and Advanced Settings – Part 4
• Adwords Keyword Research
• Adwords Keyword Match Types
• What Are Negative Keywords
• Finding Negative Keywords
• Adwords Quality Score Explained
• What is an Ad group
• How to Create Ad Groups in Adwords
• Creating PPC Ads on Adwords