Tracking Leads / Sales For Small Businesses

Several years ago tracking for small businesses was next to impossible at least for service based companies. With Ecommerce companies it’s a rather simple thing to do because you place a conversion pixel on the order confirmation page after someone purchases and...

AdWords Ad Extensions For The Win

I covered ad extensions in depth in the AdWords PPC Search Training Course but it’s worth covering in a live hangout. Ad extensions allow you to help provide the full picture to customers and present yourself as being the solution to your clients issues. The...

Lower Your CPC Following These Simple Methods

Everyone knows they need a good ad but it’s often easier said then done.  Just coping what your competitors are doing and doing a light modification is something most small business owners do. The problem with this is they focus on the ad copy and not enough on...